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Explain the rationale for porter generic strategy

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Reference no: EM132617154

In the late 1970s, Prof. Michael Porter began publishing articles on strategy that would have a profound impact on the study of this subject. In his infamous "Five Forces Model", Porter introduced the generic strategy options for competition: namely the "differentiation" approach and the "cost-leadership" approach.

Explain the rationale for Porter's generic strategy options in the light of the monopolistic competition market structure

Reference no: EM132617154

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