Reference no: EM131269474
Assignment
The final project is a fun, practical activity where you can apply what you are learning in the course to a select product and a target foreign market. Your task for the final project is to plan a realistic market launch, from introduction through stabilization of operations. "Launch" applies to the target market where you want to sell your product. You are to select a product (not a service), real or imagined, that will be launched in a country other than the United States. Your product may be produced in the U.S., in your target market, or elsewhere.
You will submit your final project in this module. By now, you have already obtained approval for your proposal (submitted in Module 3) and have completed the project outline (submitted in Module 5). The final project will consist of your business plan and an Excel spreadsheet of anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.
For the final project, you are responsible for presenting your analysis and conclusions on the following:
• The rationale for choosing your product.
• The rationale for choosing your target market.
• The rationale for choosing the country where your product will be made, including a brief background of the industry in the market, as well as competitors.
• The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry.
• The organizational structure you selected to support the launch.
• Sales, marketing, logistics, cultural, and political aspects.
• Financial management considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations.
This paper will give you the opportunity to integrate all aspects of this course into a real-world scenario. Please be as realistic as possible. Show that you understand how to apply the concepts of this course in a practical project.
While your instructor is more interested in your initiative, and the quality and realism of your analysis and conclusions versus the length of the paper, it is expected that the paper follow the aforementioned requirements.
Things to Remember!
• Your paper should be 7 to 10 pages in length (not including title and reference pages).
• Your paper should be double-spaced, with 1-inch margins, in-text citations and references for all sources following proper APA formatting.
|
Certification in purchasing and supply management
: Discuss the role of higher education and proffesional development providers in the preparation of Purchasing and Supply Management professionals to meet the challanges of the profession in first quarter of this century. what in your judgement is the ..
|
|
Explains expected outcomes for the brexit events
: Write a two-page paper that explains the expected outcomes for your choice of one of the three events listed below The Hurricane Sandy aftermath.
|
|
Writing attention getting statements in the introduction
: Using a topic of your choice, write a coherent introduction using three different forms of support. Write the introduction out in full, as you would use it in a speech. Be specific and tailor the statement to your topic and expected audience. The thr..
|
|
Elements of audience analysis worksheet
: Below are three categories of characteristics used to compile an audience analysis. List each specific characteristic under the appropriate general heading. Time Audience Size Age Attitudes: Likes and Dislikes Sexual Orientation Values: What is perce..
|
|
Explain the rationale for choosing your target market
: Explain The rationale for choosing your target market. The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry.
|
|
Why should organizations identify and use best practices
: Why should organizations identify and use best practices? In your organization, how do your compensation policies affect commitment to help others? What are some of the things that alpha project managers do differently from other project managers?
|
|
What is the most current us debt level held by china
: What is the most current U.S debt level held by China? What factors contributed to this increase in debt over the last ten years? Of what significance is this debt level, in terms of the credit worthiness of the United States?
|
|
If two identical power units are placed in parallel
: Specifications for a power unit consisting of three independent and serially related components(failure modes) requires a design life of 5 years with a 0.95 reliability. If two identical power units are placed in parallel, what is the system reliabil..
|
|
How much would you pay in us dollars
: Complete the Peso/ U.S. Dollar row in Table-1 and explain your methodology. If you agree to pay 2-million pesos for 100,000 tablets at today's spot rate, how much would you pay in U.S. dollars?
|