Reference no: EM132422652 , Length: 2

Using a minimum of 2 scholarly sources complete a 4-5 page paper (including a references page) that discusses the following:

1. Explain your rationale for choosing your five tactics for your IMC campaign. Be sure to incorporate concepts from the course to support your rationale! Your rationale should align with the marketing strategy you have already chosen.
2. Explain how your promotion strategies will address the diversity of your customer base.
3. Explain what other tactics you would use if you were launching a real campaign, and why.
4. Explain what tactics you would avoid, and why.

A key element in marketing today is being able to show results from your marketing investments or ROI (return on investment).

• Referencing the five items you created, answer the following questions in 1-2 pages:

1. How would you track the activity from each one? Remember, your secondary goal is to compel consumers to try your offerings.
2. What call to action will you use? (What do you want the consumer to do as a result of interacting with your promotion?) 
3. What tools would you use to track those calls to action for each piece? (Examples include ways and tools you would use for tracking social media, email distribution, or websites.)