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Question 1. Pratt was able to see the issue with student loans after she personally declared bankruptcy. Investors she spoke with in Silicon Valley thought parents should just pay off the loans. Which ethical theory can explain their differences in view? See p.35.
Question 2. Explain the pyramid of corporate social responsibility. Based on your reading of the case, where on the pyramid of corporate responsibility does the responsibility to help students pay off their loans fall? See p. 41-42.
Question 3. You are a marketing manager of a profit company and want to do cause-related marketing with Givling. Develop your strategy. See p. 46-47.
In response you your answer you provided Do you think these explorers were a net positive, or a net negative for the world? Did they do a good thing by expanding into other countries, or did they disrupt those nations with their explorations?
Who are Surf Air's customers? What value does Surf Air provide them? What is Surf Air's business model?
Explain how the considerations of societal marketing help the marketing efforts of businesses - How Each Consideration of Societal Marketing Help the Marketing
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required.
How can customers "partner" with companies toward their mutual goals (better products and more profit)?
If you were CMO of Netflix, What would your organization look like? How would you structure it from a Social Customer Relationship Management standpoint?
You can purchase apparel at a discount store, specialty store, category specialist, off-price retailer, department store, or Internet-only store.- From which of these types of stores do you shop?
Describe the company's target market based on demographic and psychographic characteristics as well as buying behaviors
Develop a revised international product life cycle plan and Visit "Geert Hofstede" and compare the cultural differences in China to the United States based on the " 5-Dimensions of National Culture.
Part one: (less important than second part)You should choose and describe the company you wish to create a digital marketing strategy and campaign for.
How have technology, natural, and cultural macro-environmental forces impacted Tesla?
What is the pricing strategy (not necessarily the price; but the pricing strategy (low price leader? High priced luxury leader? Value pricing? How will the pricing strategy support market entry? Competitive positioning?
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