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Explain the purpose of the website

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Reference no: EM132596845

Question a) In a business purchase situation (B2B), who are likely to provide input in the decision making process? List them and describe each of the roles in 2 - 3 sentences.

Question b) Most businesses have a web presence. In the B2B scenario, is the website all that is needed to make a sale? Why?

Question c) Discuss the purpose of the website?

Question d) Usability is a very important factor to pay attention to in web design. It is most likely the key to ensuring that your website doesn't fail. However, it is said that designers are not users and users are not designers. As a marketer, suggest at least two practical solutions to ensure a win-win outcome for both users and designers.

Explain these solutions clearly and concisely in at least five or six sentences

Reference no: EM132596845

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