Explain the purpose of global expansion

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Question: You are a business analyst working at a small domestic organization (in the US) that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter into market in Russia, and to summarize your findings in a business brief for leadership. Specifically, explain the purpose of global expansion, the business and societal impacts of global business, and cultural considerations for global business

Reference no: EM133216732

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