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Explain the purpose of developing a balanced scorecard

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Reference no: EM133170063

Question - A Fitness Club operates a 20,000-square-foot facility. For the coming year, the company is considering development of a balanced scorecard.

Required - Answer in complete sentences, in correct English.

a) Explain the purpose of developing a balanced scorecard.

b) List the four perspectives of a balanced scorecard.

c) Help the Fitness Club attract and retain customers by providing one specific (not general) measure for each of the four perspectives that can be used on the balanced scorecard, and explain how these measures can be used to help the company attract and retain customers. This is a fitness club, the measures need to apply to that type of business.

Reference no: EM133170063

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