Explain the purpose of a marketing plan

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Reference no: EM133646128

Assignment:

Executive summary

Briefly explain the purpose of a marketing plan. Include statistical data that supports using a formalized marketing plan to drive strategic growth. Note: This section will be edited in Week 6 to be more comprehensive.

Summarize the market and organization/facility for your plan.

Be sure to include the location, general population audience, and organization type (profit or non-profit). Target audience will be specifically addressed in the Week 2 assignment.

Provide and briefly explain data on the market demographics

Examples include: population density, number of competitors, economic status of the market area, health disparities, etc. Use of charts and graphs are encouraged to illustrate this data.

Reference no: EM133646128

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