Explain the pros and cons of using qualitative research

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Reference no: EM133339269

Questions: A new product line for BMW could be a line of electric vehicles.

Develop a research question where qualitative research techniques are appropriate to use (e.g., in-depth interviews, focus groups).

Explain the pros and cons of using qualitative research. Support your arguments with examples.

Develop another research question where quantitative research techniques are appropriate to use (e.g., experiments, surveys).

Explain the pros and cons of using quantitative research. Support your arguments with examples.

Finally, explain which research methodology you would prefer to use more as a researcher and why?

Reference no: EM133339269

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