Explain the pros and cons of this marketing idea

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Reference no: EM1343367

Important information about Unit 1 - Project Identification

You are a marketing manager interviewing for a new job at a large low-price retailer. You know that being well prepared for an interview gives you a better chance of being offered a job, so you decide to the company as well as some of the company's future marketing ideas.

One of the company's ideas is to phase out its well-known brand names and introduce more store brands.

In your discussion, explain the pros and cons of this marketing idea proposed by the company from the both a financial and nonfinancial perspective.

Reference no: EM1343367

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