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DIGITAL MARKETING AND SOCIAL MEDIA
Company selected is HUNGRY JACKS AUSTRALIA.
Report
Students will address problem(s) and provide solutions supported by digital marketing technologies. In groups of 3, students are required to undertake digital marketing activities including a social media audit of an organization and develop an appropriate social media marketing plan. Students will propose various social media technologies to develop their plan. The digital marketing activities need to be documented and analysed in a 2000 words report due in Week 7 and presented in class in week 6 (session 6.2). The report should have a format as prescribed under- Executive Summary- Brief Overview- Social Media Presence- Competitive Analysis- Goals- Strategies- Target Market- Platforms- Implementation o Platform-Specific Tactics and Tools
o Content Development
- Monitoring o Tracking o Measuring
o Evaluating- Social Media Monitoring Tools
A sample marketing plan is provide in Barker et al (2016) pg 271, the prescribed text book and week 6 lecture slides. The report is to be uploaded by one group member via the Turnitin link on subject Moodle page.
Section
Description
Executive Summary
The report's executive summary should introduce the business, product, and the findings of the report in a succinct manner.
Brief Overview
Describe the industry and firm by providing a quick look at the past, present and likely future of the industry and the firm's track record in it.
Explain the competitive advantage to show how the firm can realize significant gains by using SMM.
Social Media Presence
Measuring social media brand health can be done in many ways; five key metrics are: Sentiment Analysis, Reach, Company Posts, Feedback, Average Response Time.
Explain the social media presence of your selected organization based on these 5 metrics.
Competitive Analysis
Conduct a competitive analysis is with a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) with three competitors.
Goals
Determine the SM goals that stand the best chance of achieving a competitive advantage. Hint: brand building, increasing customer satisfaction, driving word-of-mouth recommendations, producing new product ideas, generating leads crisis reputation management, integrating social media with PR and advertising and service engine optimization (SEO).
Strategies
Identify the strategies best suited for helping the firm reach its goals.
Hint: see Eight Cs of Strategy Development, guidelines for constructing SMM strategies for a particular firm (Chapter 2)
Target Market
Identifying the Target Market - detail the profile of its target audience and the behaviour
Platforms
The social media platforms with the highest contraction of the target audience should be chosen. Explain why you choose these platforms
Implementation
Each SM platform requires unique and customized tactics. Explain marketing tactics for selected SM platforms
Monitoring
Explain the processes involved in Tracking, Measuring, and Evaluating your strategies. Also explain the Social Media Monitoring Tools you will employ here.
the subject is DIGITAL MARKETING AND SOCIAL MEDIA . the company selected is HUNGRY JACKS AUSTRALIA. The assignment must be made according to prescribed format .it must be linked to SOCIAL MEDIA rather than general aspects. 3 platforms can be used like instagram , twitter and facebook .
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