Explain the process of market segmentation

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Reference no: EM133396296

Questions:

1. Explain the process of market segmentation and why it's important for a firm to select a specific target market.

2. What is the biggest mistake that people make when selecting a target market?

3. Explain why it's important to collect competitive intelligence, and describe some of the techniques that are used to collect it.

Reference no: EM133396296

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