Explain the potential public relations activities

Reference no: EM131951973 , Length: word count:1500

Critical Essay Assignment -

Essay Topic - Explain the potential public relations activities involved in the development of a news article of your choice. Using a minimum of four academic/scholarly references (at least two prescribed readings from this unit), justify your article selection.

Getting started and selecting your article

In Week 2, we analysed articles using the following points. These will help you get started with your article selection.

Remember, you are looking for an article that you believe has originated through information sent from an organisation to a journalist. While public relations is involved in reactively responding to issues and media enquiries, for the purposes of this assignment, you want to think about proactive communication.

1. Identify an organisation.

2. Identify a spokesperson and their title.

3. What might have led to the publication of this article? Anything PR related? (media release, press conference, media liaison (proactive/reactive), event, social media etc.). Why?

4. Who is the organisation hoping to reach?

5. What do they want their target public to think/do/feel?

6. What might a public relations practitioner need to do next?

Attachment:- Assignment Files.rar

Reference no: EM131951973

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Reviews

len1951973

4/21/2018 3:38:25 AM

Hi, there please find the attachments of essay instructions and supportive scholarly articles which needs to be used in this essay (At least 4 needs to be used). The article which needs to be analysed is given below, Article selection demonstrates excellent understanding of the public relations role in developing news. Organisation and target publics have been identified with insight and clarity. Article is included in the submission.

len1951973

4/21/2018 3:38:21 AM

The essay draws from a variety of credible sources, focusing on public relations and communications theories. Evidence of thorough background research on the origins of the story and the identified organisation/s. Excellent grasp of Harvard style referencing demonstrated. Theory has been expertly applied to present a clear and logical analysis. Research has been used to provide insightful assumptions about public relations activities linked to the article. Structure and sequence integrates complex ideas presented clearly and logically. Aligns well with essay topic. Written expression, grammar, spelling and punctuation are at an exceptionally high standard.

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