Explain the possible reasons for the given programs failure

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At a recent hospital planning meeting, the marketing director reports on consumer interest in a women's health center. Hearing strong interest, the planning committee endorses the concept. A group of clinicians is charged with developing the program. Upon introduction, market response does not meet expectations. A senior physician was heard to complain, "What went wrong? We did the survey." Explain the possible reasons for this program's failure.

Reference no: EM131259559

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