Reference no: EM133240728

Assignment:

You work in the marketing department of a retail firm. Recently, the owners of the company have been wondering about the possibility of expanding their business. At a managers' meeting, the owners informally discussed their ideas with the department managers of the firm. Your department manager suggested doing some marketing research to investigate this possibility of expansion.

Later, while at lunch with a few managers from other departments, you were asked, "Why should we invest our resources in doing marketing research? Our budgets are tight! Let's just do some inexpensive advertising and see what develops." You responded by saying....

For discussion:

For your discussion post, please identify at least three (3) areas that you would address in response. You will not have less than three areas. Explain these three (3) areas using support from modules 1 and 2 of your class notes and any other embedded material in the modules. You may also use other outside sources in support of your concepts. Support your discussion with correctly cited in-text references. Be sure to write with clear sentence and paragraph structure. Do not use bullet points. Avoid using wiki-anything.

Guidelines:

1. For this discussion forum, you will produce one (1) discussion post and two (2) comments on classmates' posts. The discussion post will be three hundred words or so
2. Ensure you properly cite any work that is not yours in your discussions.