Explain the positioning approach used by benihana

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Reference no: EM132509303 , Length: 2

Question 1: Explain the positioning approach used by Benihana.

Question 2: Assuming you are interested in creating a restaurant that would compete with Benihana, describe your restaurant, beginning with the product, the style of the physical restaurant, and the types of marketing communications (specifically the advertisements) that you might utilize to reach the target market.

Question 3: Explain how Benihana and your new restaurant use advertising to enhance the concept of integrated marketing communication (IMC) within the restaurants' marketing programs. Within your explanation, include a look at the theoretical aspects of IMC.

Question 4: Thinking about the business-to-business (B2B) aspect, explain how Benihana and your new restaurant could use advertising to enhance the concept of IMC within the restaurants' marketing programs that would be aimed at the B2B market. This might entail marketing to a shopping mall's management staff in order to be able to open a Benihana in those locations.

Reference no: EM132509303

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