Explain the planning process used by the bissell brothers

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Reference no: EM132316183

Reply to this Discussion and answer the two questions listed below. You do not need to reply to someone else's thread for this discussion.

1. Watch the following video clip on the company Bissell Brothers and then explain the planning process used by the Bissell Brothers Brewing Company: Cengage Learning Management Profile: "Bissell Brothers Beer" Portland, ME (Links to an external site.)Links to an external site.Cengage Learning Management Profile: "Bissell Brothers Beer" Portland, ME

2. In your opinion, what should be the mission statement for Bissell Brothers Brewing Company? Refer to p. 75 of the textbook for instructions on how to write a company's mission statement.

Reference no: EM132316183

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