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Explain the planning and implementation

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You have been hired as the marketing manager for a firm that has identified a long-term need in the marketplace. Senior management Would like to formulate a sunscreen that could be applied once a month and still offer the protection necessary to minimize sunburn, premature aging, and associated cancer risks. Explain the steps in the marketing process that you would undertake to assist in the launch and maintenance of this initiative. What questions/suggestions would you have for the President? Where would you anticipate the need for the most planning and implementation

Reference no: EM133167535

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