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Explain the phases of the funnel

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Reference no: EM133217191

You are the marketing manager for Honda in Toronto. You are developing a marketing communications plan to support the launch of a new moderately priced four door compact electric car at the beginning of the next quarter. You've decided to present your high-level plans to your marketing director to solicit her agreement and approval using a sales/purchase funnel, mapping communications tools you plan to use with the phases of the funnel. You are NOT required to draw the funnel.

  1. Briefly explain the phases of the funnel: Awareness, Interest, Consideration, Conversion, Retention.
  2. Determine two important communications tools you will use to move customers through each phase of the funnel and briefly explain your choices?
  3. What is the optimal percentage split of your budget between top-of-funnel and through-the-funnel marketing communication tactics?  Briefly explain your reasoning.

Reference no: EM133217191

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