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Question: Article analysis: Avoid the four perils of CRM.
Frederick F. Reichheld, Phil SchefterDarrell, K. Rigby
Harvard Business School
Your essay should be typed, double-spaced on standard-sized paper (8.5" x 11") with 1" margins on all sides. You should use 12 pt. Times New Roman font.
You will apply what you have learned about marketing to develop a Personal Marketing Plan presentation using PowerPoint
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What marketing research methods would you recommend to a retailer like Kmart to learn more about the consumer shopping experience in its stores and to better understand what consumers think about Kmart?
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