Explain the operational measures and customer measures

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Reference no: EM133187620

As you have learned this week, it is critical to include customer metrics when assessing the effectiveness of your overall strategy. Based on your readings this week, do you think that it is it better for our marketing to be temporally efficient, or for our efforts to be deep and cultivate long term relationships with customers? If the latter, do our internal / operational measures and our customer measures support that approach?

Please post an initial Blackboard discussion post of approximately 500 words sharing your thoughts on the goal of marketing and how/if organizational metrics support this goal.

Reference no: EM133187620

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