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Explain the old strategies of mass advertising

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Reference no: EM131668083

Based on the article ADVERTISING explain the old strategies of mass advertising and the new strategy giving examples.

Explain why advertising has changed?

Article - The Continuing Power of Mass Advertising by Paul F. Nunes and Jeffrey Merrihue

Attachment:- ADVERTISING.pdf

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This paper is about the mass media and the marketing which is been highlighted in the paper. it compares and analyses the traditional form of the mass marketing in comparison to new media settings.

Reference no: EM131668083

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