Reference no: EM133268643

How was administrated the conclusive research?

Explain the offline survey.

How was managed the online survey? What were the advantages of the method being conducted like that?

Describe the Code Book for the Questionnaire and what it is for.

I will invite one student to analyze Exhibit 3.

What were the consultants' concerns and consultants' considerations due to it?

Let's analyze the questionnaire used for "Customer Behavioral Classification" and "Data Analysis Plan"(3 students will answer this question): A) Which questionnaire is this, structured, unstructured, or semi-structured? B) "In the case of ties, the category which had the least variation (stdev) was the classification category... " Is it a quantitative or qualitative analysis? C) Discuss this strategy?

How did they determine the higher likelihood of buying the product?

How did they determine the target segment for packed sugarcane juice?

How did they determine the price that the customers were ready to pay for packed sugarcane juice?

According to the qualitative research, what were the expectations from the packed sugarcane juice?

According to qualitative research, what taste variants do customers prefer in sugarcane juice?

Which techniques and methods were used to establish the consumers' preferred form (can, tetra pack, or bottles)?

Explain the following recommendations (one student to explain each recommendation below: A) the consultants recommended a product positioning based on product attributes. B) A small pack size (200 ml) in tetra packs was recommended with pricing (Rs.15) lower than existing Tropiviva juices (Rs.20). C) The consultants also recommended an additional survey for concept testing. D) they suggested a blinded taste study. E) the consultants recommended that the product development team go ahead with the development keeping the key product attributes in mind.