Reference no: EM132278080

Assignment 1: Crisis Management

PR Crisis Plan: A proper PR plan should always include a PR crisis plan. For this assignment, you are tasked with putting one together.

Scenario: As Rock Pic School prepares to open its doors to out-of-state students, a rumor is being circulated that out-of-state students are being given preferential treatment in the admissions process, including lower tuition fees and priority enrollment. The rumors are not true; however, the school is now facing a serious issue. While it is looking to expand enrollment of out-of-state students, it is still 100% dependent on in-state students for enrollment. If the rumor persists and decreases enrollment from in-state students, the school risks falling substantially short of its enrollment targets.

Tasks: Create a crisis management PR strategy for Rock Pic School. Your strategy should address the following:

• Explain the official position the school will take regarding the rumor.

• Identify the official spokesperson for the school.

• Draft a statement that will be read out by the school spokesperson.

• Describe at least three tactics the school will employ to communicate its official position to stakeholders.

Deliverable:

1. Prepare a Microsoft Word document that includes all required elements listed above.

2. Use proper MLA formatting for your document and source citations.

• You can use the MLA Citation Helper as a convenient reference for properly citing resources.

• The MLA Formatting Handout will help guide you in the details for setting up your essay using MLA style.

• You may create your essay in this MLA-Formatted Template.