Reference no: EM132647050

Applied marketing research

A research proposal which sets out exactly what the student intends to do - the detail of this proposal and how to present it will be discussed in lecture periods early in the first term. Learning is assessed via a short test at the end of the first term. The proposal must be completed and handed in by 17 Julyfor the lecturer to give you feedback.

Introduction

Does the introduction explain the object of the proposal and tell the reader what will be covered in the proposal?

Body

First part - Are background, objectives, hypotheses/ propositions, delimitations/limitations clearly spelled out?

* Brief literature review - Does it spell out the theoretical base of the study and identify variables/issues to be covered in the study?
* Methodology - Applicability of research design, sampling definition and method, data collection, data analysis
* Validity and reliability - showing understanding of concepts and how to apply to the study
* Bibliography - Is the literature sufficiently up-to-date?
A mix of older and new literature is acceptable.
* Is there consistency throughout all aspects of the proposal, i.e. the "golden thread"

PRESENTATION

Academic
* Text referencing correctly done
* List of references/bibliography correct according to Harvard method - expect between 5 and 10 references
* Decimal numbering system used correctly for headings

Physical
* Degree of typing and spelling errors within acceptable levels
* Although language, sentence construction, and phraseology is important, I am not penalising you at this stage - you must know if your language is not good enough and will have to get an editor for the final report
* General neatness, well presented, and consistency of layout

Attachment:- research proposal.rar