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Explain the notion of attention in the consumer information

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Reference no: EM133049589

Invitations to wear masks, maintain distance, avoid crowds, and reduce mobility, are health protocols during this pandemic. Explain using the model of Engel, Blackwell, Miniard (1995) the stages of information processing experienced by the community until the community adopts the health protocol widely and consistently!

1. a Explain the meaning of exposure in the consumer information processing model!

b. What stimuli did the community receive so that they felt the need to comply with the health protocol? Explain your answer!

c. Give an example of what sensations people might receive related to the existing stimuli! explain your reasons!

2. a. Explain the notion of attention in the consumer information processing model!

b. How does the process of attention occur in the example above?

3. a. Explain the meaning of understanding!

b. How does the understanding process in the above case occur?

4. a. Explain the meaning of acceptance!

b. How is the acceptance process that might occur in Indonesian society related to the above case?

5. a. Explain the meaning of retention!

b. In your opinion, how is the retention of society in general towards health protocols during this pandemic? Explain your answer!

c. If you are a member of a team in a local government tasked with preventing the spread of a pandemic by encouraging people to comply with health protocols. What steps will you take now? Explain your answer!

Reference no: EM133049589

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