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Explain the notion of affinity marketing

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Explain the notion of affinity marketing and how licensing can help promote brands. What are some ways in which you have seen effective licensing, throughout a community? What are some ways your favorite sports team could grow its identity through licensing? This assignment will assess your understanding of the concepts of affinity fans and affinity marketing and how the business of trademark licensing can utilize affinity fans for the growth of sports affiliated businesses.

Reference no: EM131528718

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