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1. - Explain the motivations of Unilever in acquiring Inmarko.
- Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter.
2. Evaluate the strategic, financial and cultural fit of Unilever's acquisition of Inmarko.
Assignment:
a) Answer the two assessment questions in the discussions forum in about 175 words each.
b) - Using cnn.com, bloomberg.com, or bbc.com, identify at least one strategic alliance partner that Unilever might use to strengthen its ice cream business in Russia.
- In about 75 words, explain what complementary assets this alliance partner would offer. Cite the article using the APA format, including the link to the article.
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