Explain the motivation for the internationalization

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Reference no: EM133358941

Questions: Analyze the foreign operations of Subway which operates in the global economy. Choose one area of operations that the company has chosen to internationalize into another country or region

  • Explain the motivation(s) for the internationalization.
  • Identify the entry mode chosen (e.g., exporting, licensing, strategic alliance, joint venture, wholly-owned subsidiary) by the company, and discuss whether or not this entry mode was the right one for the company's internationalization (and for the country or region).
  • Apply the global strategy framework (the MNE strategies of international, localization, global low-cost [standardization], and transnational) and provide your analysis of which overall MNE strategy the company should pursue

 

Reference no: EM133358941

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