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Explain the model of diffusion of innovations

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Reference no: EM133167510

Exercise: Innovator or Laggard?

Rogers1 identified 5 categories of technology adopters in his model of Diffusion of Innovations, from innovators to laggards. Over the course of this semester, you have examined many aspects of your chosen organisation (or organisations).

Based on your research, where do you think your organisation's approach to technology adoption fits in Rogers' model? Why?

Reference no: EM133167510

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