Explain the method and rationale

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Reference no: EM13646370

Write a memo to your boss and associates explaining the following. Remember that most people rarely read memos more than two pages long, so keep it short and to the point. Don't forget to cite your sources, however. Your list of sources and any pertinent charts, tables, and reference materials can be added to the memo as appendices. The results will provide guidance for marketing planning that may insure the survival of Fair Skies while other airlines are floundering during these difficult times. (20 points)
Explain the method and rationale you used for conducting this type of research.
Explain how you would use input from the SWOT analysis.
Explain how you would use the proposed questions.
Make at least two (2) recommendations for management based on what you have learned.

Reference no: EM13646370

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