Reference no: EM132436466

Questions:

Question 1. The last page of the case tells us that Mike Centers wondered whether an almost singleminded devotion to listening to the customer could lead to problems, and whether listening to the customer was really the major reason behind Techsonic's success. With this in mind, answer questions a, b, and c below:

a. Based on our readings and in-class discussions, what are the risks and limitations of using inquiry to obtain customer input when developing new products?

b. Was Techsonic particularly vulnerable to any of these risks and limitations? Please explain why or why not and be specific.

c. In your opinion, what are the reasons behind Techsonic's success? Explain your reasoning.

Question 2. Based on what you've learned from our readings and class discussions, what criteria would you use to evaluate the three new products and explain why each is appropriate.

Question 3. Evaluate the forecast for the 901 product by answering questions a, b, and c below:

a. Explain the merits, limitations, and risks of the procedure and assumptions used to generate the sales forecast for the 901.

b. Is the sales forecast for the 901 more likely to underestimate or overestimate demand? Explain.

c. Based on what you learned from our readings and in-class discussions, explain what you would have done differently if you were responsible for generating the sales forecast for the 901.

Question 4. As stated in the case, you need to decide the fates of your three new products. Clearly state which product(s) you recommend for launch and which products should not be launched. Clearly explain the reasoning for each of your recommendations (i.e., why should Techsonic launch the product(s) you recommend and not launch the other(s)).

Question 5. Based on our readings and in-class discussions, what specific recommendations do you have for Techsonic regarding how it can improve its new product development process? Explain why each of your recommendations is appropriate for Techsonic and how it would improve

the NPD process.

Attachment:- mike center.rar