Explain the memo for crossfit cross road

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Reference no: EM132782060

The purpose of this paper is to analyze ways that the customers can give CrossFit the chance to consider the strategic goal of the consumers having the natural desire to look, to feel, and be fit. CrossFit is a movement that has provided an alternative to regular gyms that giving a unique approach to fitness. However, CrossFit is experiencing slow but steady growth considering the business has been an open class model.

Subject: CrossFit Business Strategy and Competitive Strategy

Assume the role of a business analyst and explain a memo to the company's Chief Executive Officer making recommendations for CrossFit's strategy and value chain activities to support the company's future survival and growth. Your recommendations for the company's strategy must relate to the components of strategy (Core competencies, scope, synergy, and competitive advantage) and its value chain activities.

To fulfill the requirements of the memo, first evaluate the internal and external environments of CrossFit. In your evaluation of the company's internal environment, identify and describe its most salient value chain strengths and weakness (in two categories). In your evaluation of the external environment (general, stakeholder, industry) as well as its competitors and markets, identify the most salient opportunities and threats.

Second, and based on your internal and external environment analysis, make recommendations for the company's business level strategy and the value chain activities discussed in your analysis. Your recommendations for value chain activities must identify specific commitments, policies, and/or decisions, and attention must be given to how your value chain activity recommendations support the company's strategy.

Question 1: explain this memo for crossfit cross road

Reference no: EM132782060

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