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Explain the meaning of measurement and scales

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A questionnaire design is independent of the analysis required from it. But the most important effect of the analysis required is in the scale of measurement that must be used.

-Explain the meaning of measurement and scales.

-Business research uses four major types of scales namely, nominal, ordinal, interval and ratio. Explain the meaning of these four terms and illustrate each with an example.

-Explain three (3) main reasons for sampling.

-Describe two (2) types of non-probability sampling.

Reference no: EM132828798

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