Explain the meaning and relevance of marketing environment

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Reference no: EM13177939

Part-1

1. Explain the Indian Financial Systems.

2. Explain debentures as instruments for raising long-term debt capital.

3. What is Working Capital Cycle?Discuss.

4. What are the characteristics and uses of ratio analysis? Explain with examples.

5. Explain how will you estimate cash flows.

6. Explain Performance Budgeting.

Part-2

1. Explain the modern developments in the concept and practice of marketing.

2. Explain the meaning and relevance of Marketing Environment.

3. Explain the procedure in Marketing Planning.

4. Discuss the basic principles of an organization design.

5. Explain pricing policy.

6. Discuss how will you select the appropriate media for advertisement.

Reference no: EM13177939

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