Explain the meaning and concept of marketing

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Reference no: EM133690279 , Length: 20 pages

Introduction to Marketing

Session 1: Introduction to Concept and Definition Of Marketing

Concept of marketing
Definition and Meaning of Marketing

Session 2: Scope and Importance of Marketing

Session 3: Journey of marketing through different Marketing Philosophies

Session 4: Difference between Marketing and Selling

Learning Objective 1: Explain the meaning and concept of marketing

Learning Objective 2: Understand the importance of marketing to Marketer, consumers and society Understand the scope of marketing

Learning Objective 3: Distinguish between marketing and selling

Learning Objective 4: Learn the journey of marketing through different philosophies Explain the meaning of certain keywords

Activity 1
Pick out products that you consume every day basis. It can be from chewing gum to a Car.

Find out is the manufacturer and marketer the same. Mention at least 10 products with the (i) same marketer and manufacturer and (ii) different marketer and manufacturer.

Activity II
Collect 5 advertisements from latest newspaper or magazines for marketing of (i) services (ii) properties ideas (iv) places and (v) events. Understand the messages conveyed in each case. How each message is different from another and which is more appealing.

Reference no: EM133690279

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