Explain the marketplace the new products are launching

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Reference no: EM133371441

Assignment:

The presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to draft the press release that will go out to announce this new strategy. Your press release is meant for an external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community. Product to keep in mind Snow Plow manufacturing industry.

Address the key points appropriate for external audiences.
Summarize the diversification decision.
Explain why the decision was made.
Explain where in the marketplace the new products are launching.
Identify who benefits from this product in both the company and the community.

Reference no: EM133371441

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