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Assignment:
Please discuss a specific product and identify that product by its brand (must be a product, not a service).
Using Porter's generic strategies, explain the marketing strategy that is behind marketing the product (e.g. low cost, differentiation, focus).
On what evidence do you base your conclusion?
How do you think this could "disrupt" the industries each Company is in? What do you think the competitive response could be?
What cross-related marketing program can you suggest for the marketing - Make a SWOT analysis of the aforementioned. Give the name of the organization
How can marketers use social media and mobile marketing to engage customers? What challenges do marketers face?
Demonstrate to Paul and Nur the marketing research process you would use that would suit this study for PAN and which is specific to the product category
which of the following is the BEST estimate for the lifetime value of an average customer using the simplified customer lifetime value (CLV) equation
Discuss how it is important to adapt your writing and reports to the intended audience.
Create a graphical chart with the market and company pay line, salary ranges, and job evaluation scores for each occupation.
Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to-consumer (B2C) customer.
Based on the marketing concepts you learned from this course, describe the strategies you will apply to your current career and / or business. Explain in detail and provide real-world examples
a manufacturing company is thinking of launching a new product. the company expects to sell 950000 of the new product
Indicate which of the following factors would most influence your decision, and then explain how a marketer could use this information to better market.
Create a comprehensive marketing strategy to enhance the performance of products and/or services throughout their life cycles. You are strongly encouraged
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