Explain the marketing research process and industry

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Reference no: EM132308650

The purpose of this assignment is to explain the marketing research process and industry.

Write an essay (750-1,000 words) that assesses concerns about the validity of marketing research. The essay should address the following:

1. What are the benefits and drawbacks or risks of utilizing the services of market research firms?

2. What codes and restrictions are in place to promote ethics within the industry? Are they sufficient in your opinion?

3. How has the advancement of technology impacted market research and reporting practices?

4. What steps can marketing managers take in the design of marketing research projects to mitigate risk while increasing the quality and reliability of the information they receive?

Cite four secondary sources in your essay from reliable sources, such as trade journals, academic journals, and websites from professional marketing associations.

Reference no: EM132308650

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