Explain the marketing philosophy of patagonia

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1. Explain the marketing philosophy of Patagonia. If you were CEO of Patagonia today would you revise this philosophy and if so how & why and if not why not? Please explain what your key metrics would be to evaluate the success of executing this philosophy?

2. Explain the Human Resources (HR) philosophy of Patagonia. If you were CEO of Patagonia today would you revise this philosophy and if so how & why and if not why not? Please explain what your key metrics would be to evaluate the success of executing this philosophy?

3. A manager at Strateline Manufacturing must choose between two shipping alternatives: two-day freight and five-day freight. Using five-day freight would cost $135 less than using twoday freight. The primary consideration is holding cost, which is $7.50 per unit a year. Two thousand items are to be shipped.

What alternative would you recommend?

Reference no: EM132266817

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