Explain the marketing mix and budget analysis

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Reference no: EM131033311

We are going to build a new company that moves in ride sharing segment with bidding system just like Uber. Our target market is people in Seattle between 18 – 35 years old. Now, you have to explain the marketing mix & budget analysis about the PLACE (retail, wholesale, mail order, internet, direct sales, peer to peer, multi-channel) and PEOPLE (employees, management, culture, customer service) for our target market range.

Reference no: EM131033311

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