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Questions:
Explain the marketing management orientation/philosophy.
Explain the effective market segmentation criteria
TESLA say they spend nothing on marketing or branding but then how they are becoming the market leader in their business by out posting others in the car category
A market leader has the largest market share in the relevant product market. To remain dominant, it looks to expand total demand and protect and perhaps increase its current share.
A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack and specific attack strategies.
Like products, markets evolve through stages: emergence, growth, maturity, and decline.
Choose a company that has both a mission and vision statement. (homedepo) or another home department store that has both a mission and vision statement.
Privacy and data quality must be managed properly. Discuss the recommendations that IT managers group collectively provided.
Summarize the article and discuss the author's main points. Relate the theoretical aspects of branding to the article. At a minimum, be sure to include the creative aspects of the brand elements
Assume that you are the communications manager for a company that is seeking to begin a communications effort targeting buyers in a foreign market
Answer each of the 8 items in at least 100 words with references if necessary. Personal selling and customer service. Managing marketing's link with other functional areas
how have advances in communication technology changed place strategy? advances in communication technology have made
Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi's jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of ea..
As the CFO, describe your top-three fears in competing in the global market, and how you plan to overcome those fears. Provide support for your rationale
Define and discuss cross-border alliances. What are they and how do they work and what are the benefits of list segmentation to direct marketers?
Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
What department is usually responsible for a direct labor rate variance? What department is usually responsible for a direct labor efficiency variance?
You are required to write an e-business plan for an e-commerce site and specify the necessary system requirements to develop it.
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