User Account

All Pages

Explain the market selection and entry strategy

Assignment Help Marketing Management
Reference no: EM132245921 , Length: 1600 Words

Assignment 3 -

Task Description - Team PPT presentation with voice over and Word written assessment.

Organise yourself into teams of 2 or 3 people. For Assessment 3, your group is expected to choose ONE of the countries and ONE of the products that you worked on in Assessment 2 where you will go to market and explain the rationale for your choice.

You will then provide recommendations for the following:

  • Market selection and entry strategy
  • Competitive strategy
  • Pricing strategy
  • Promotion strategy
  • Distribution strategy
  • Concluding recommendations

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. You must use APA Referencing.

Table of Contents -

1. Market Selection and Entry Strategy

2. Competitive strategy

3. Pricing strategy

4. Promotion strategy

5. Distribution strategy

6. Conclusion

7. References

Instructions for your written Word document with references -

  • Please use Times New Roman with font 12 and 1.5 line spacing.
  • You need to upload this Word (.doc or .docx file format) document in Moodle under Assessment 3 and also a copy of your PPT slides (.ppt or .pptx file format).

Instructions for the PPT slides (10 minutes oral presentation or voice-over) -

The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above.

Use the marking criteria for this assessment as a guide to include what is needed in the slides.

You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation.

As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible.

Note - 1500 words in word file & ppt also about 8-9 slide with all slides.

Attachment:- Assignment Files.rar

Reference no: EM132245921

Questions Cloud

Identify some bottlenecks at the university : Identify some bottlenecks at the university. Explain how you would eliminate or reduce these bottlenecks.
About adding slack to individual task estimates : What do you think about adding slack to individual task estimates (sometimes called padding estimates)?
How much money would you expect to make : The current price of an American call option with exercise price $80, written on McCormick & Company stock is $41.40.
Impact the field of training and development : How will some of the five trends below impact the field of training and development in 2 years? 5 years? 10 years?
Explain the market selection and entry strategy : Choose ONE of the countries and ONE of the products that you worked and explain the rationale for your choice - Market selection and entry strategy
What are the drawbacks of cloud computing : What are the drawbacks of cloud computing? Do you think they outweigh the benefits and why?
Quality healthcare in rural public hospital-health service : Telehealth is a project introduced to improve access to quality healthcare in rural public hospital or health service.
Enterprise use to attract new employees : What strategies does Enterprise use to attract new employees?
What would you do as upper management : What are your thoughts regarding this difficult situation? What would you do as upper management?

Reviews

len2245921

3/1/2019 12:34:29 AM

Total 1500 words in word file & ppt also about 8-9 slide with all slides (500). REMEMBER: Assessments 2 and 3 are related. Length: Oral Presentations of not more than 10 mins in duration (using powerpoint slides) plus a Script of your presentation (maximum 1,500 words excluding references) Submission Notes: All assessments should be submitted online through the MRKT20057 Moodle site. Only one PPT File and 1 Word Script document needs to be submitted per team. On-campus (internal) students will be presenting their Oral (PPT) presentations in class time during Weeks 11 and 12. Distance students are required to provide a voice-over on your slides.

len2245921

3/1/2019 12:34:22 AM

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the CQUniversity library database, industry reports, and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

len2245921

3/1/2019 12:34:16 AM

The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above. Use the marking criteria for this assessment as a guide to include what is needed in the slides. You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation. As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible. On-campus (internal) students will be presenting their PPT presentations in class time during Weeks 11 and 12.

len2245921

3/1/2019 12:34:11 AM

Final Instructions - Do NOT click on ‘Final submission’ of files in Moodle unless ALL FILES (PPT file, Word Script) have been uploaded. All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking. You need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and team effort and do not wait until the last minute to do this assessment.

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd