Explain the market selection and entry strategy

Assignment Help Marketing Management
Reference no: EM132245921 , Length: 1600 Words

Assignment 3 -

Task Description - Team PPT presentation with voice over and Word written assessment.

Organise yourself into teams of 2 or 3 people. For Assessment 3, your group is expected to choose ONE of the countries and ONE of the products that you worked on in Assessment 2 where you will go to market and explain the rationale for your choice.

You will then provide recommendations for the following:

  • Market selection and entry strategy
  • Competitive strategy
  • Pricing strategy
  • Promotion strategy
  • Distribution strategy
  • Concluding recommendations

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. You must use APA Referencing.

Table of Contents -

1. Market Selection and Entry Strategy

2. Competitive strategy

3. Pricing strategy

4. Promotion strategy

5. Distribution strategy

6. Conclusion

7. References

Instructions for your written Word document with references -

  • Please use Times New Roman with font 12 and 1.5 line spacing.
  • You need to upload this Word (.doc or .docx file format) document in Moodle under Assessment 3 and also a copy of your PPT slides (.ppt or .pptx file format).

Instructions for the PPT slides (10 minutes oral presentation or voice-over) -

The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above.

Use the marking criteria for this assessment as a guide to include what is needed in the slides.

You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation.

As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible.

Note - 1500 words in word file & ppt also about 8-9 slide with all slides.

Attachment:- Assignment Files.rar

Reference no: EM132245921

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Reviews

len2245921

3/1/2019 12:34:29 AM

Total 1500 words in word file & ppt also about 8-9 slide with all slides (500). REMEMBER: Assessments 2 and 3 are related. Length: Oral Presentations of not more than 10 mins in duration (using powerpoint slides) plus a Script of your presentation (maximum 1,500 words excluding references) Submission Notes: All assessments should be submitted online through the MRKT20057 Moodle site. Only one PPT File and 1 Word Script document needs to be submitted per team. On-campus (internal) students will be presenting their Oral (PPT) presentations in class time during Weeks 11 and 12. Distance students are required to provide a voice-over on your slides.

len2245921

3/1/2019 12:34:22 AM

You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support your ideas. I suggest you use the CQUniversity library database, industry reports, and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

len2245921

3/1/2019 12:34:16 AM

The oral presentation or voice-over should be a maximum of 10 minutes to discuss the above. Use the marking criteria for this assessment as a guide to include what is needed in the slides. You do not need to read the in text referencing or references at the end of the slides when presenting your oral or recording your voice-over for the PPT presentation. As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not possible. On-campus (internal) students will be presenting their PPT presentations in class time during Weeks 11 and 12.

len2245921

3/1/2019 12:34:11 AM

Final Instructions - Do NOT click on ‘Final submission’ of files in Moodle unless ALL FILES (PPT file, Word Script) have been uploaded. All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking. You need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and team effort and do not wait until the last minute to do this assessment.

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