Explain the market research process and global level

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Reference no: EM131468206

For this assignment, you will explain the market research process and consider how it works at the global level. Thoroughly discuss the topics below.

Topic Requirements:

List and briefly explain the eight basic steps of the market research process.

Imagine that you are at Step 6 (Research Design) of the market research process in a foreign market. Provide an example of a problem you might encounter at this step, due to differences between that foreign country and the domestic market in the United States.

Content Requirements:

Your response to Question 1 should include eight short paragraphs sentences that describe each step of the market research process. Your response to Question 2 should be a minimum of one paragraph.

Reference no: EM131468206

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