Reference no: EM131122571 , Length: 3500 words

Introduction : Marketing reviews and audits are an important part of marketing planning process. There is a great need to analyse the internal and external environment of marketing. Greggs is one of the largest chains of bakery in the United Kingdom. It has more than 1670 outlets and has a speciality in sandwiches, pastries, doughnuts and sausage rolls. The headquarters are located in Newcastle in England. John Gregg founded the bakery in the year 1939.

Explain the market plans of Greggs. Focus on different ways of auditing, external and internal factors that influences marketing planning in Greggs. Explain barriers to marketing planning and different ways to overcome.

Follow the below given structure in preparing this assignment.

Task 1

Importances and Changing Perspective of Marketing Planning in Greggs

Capabilities for Planning Future Marketing Activities

Techniques Used in Organizational Auditing and Analysis of External Factors

Evaluation of Company's Effect On Environment

Task 2

Barriers to Marketing Planning in Greggs

Overcoming Barriers to Marketing Planning

Task 3

Marketing Plan for A Product in Greggs

Importance of Marketing Planning in Strategic Planning

Techniques for New Product Development

Recommendations for Pricing Policy, Distribution and Marketing Mix

Factors Affecting Implementation of Marketing Plan

Task 4

Ethical Issues Influencing Marketing Planning

Responses to Ethical Issues

Examples of Consumer Ethics and Its Effect On Marketing Planning

Your response should be at least 3500 words in length. You are required to use at least 10 references as source material for your response.

All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.