Reference no: EM132179077

Assignment -

For your Investor Page assignment:

What is a One-Pager?

A One-Pager is a written pitch of your company. The page details the core of your business-what you're offering, how you're going about it and why you stand out from the competition-tightly packaged and expertly worded to fit on a single, sleek and captivating webpage.

Why do I need it?

1. Capture interest. Investors see hundreds of pitches every day. Maybe they remember the gist of what was said in presentations, maybe they don't. One-Pagers are formatted to entice, inform and resonate with people. Their structure piques interest, beginning with an captivating cover image, a bold company name and a gripping tagline, then moves into the essentials-positioning, fundraising plans, intended users.

2. Identify potholes. If there's a section of the template you're not sure how to answer, then this is where you might begin work. Completing the one-pager will help highlight what's missing in your business plan and what needs closer consideration or revision.

3. Focus decision-making. When sales or marketing teams talk to consumers and when designers build features, they can turn to the one-pager for confirmation that their work is supporting the company's core values and goals.

A template is included, and you are welcome to adjust the formatting for visual appeal.

You're also welcome to review the Business Model Canvas worksheet to help you refine any of the sections you believe might need additional details.

Investor Summary -

Problem - State the problem the business has identified and wishes to solve. When describing the problem focus on explaining the needs of consumers and how the needs of consumers relate to the problem. This is your chance to convince the potential investors that it is worth doing something about this problem.

Solution - Describe your solution to the aforementioned problem. When describing your solution focus on what the benefits will be to the consumer. Avoid technical details and concentrate more on describing what the general gains are of using your product.

Market - Explain the market conditions and the potential for growth. Include the size of the addressable market and if the goal is to compete in an existing market or establish a new market.

Competitive Landscape - Describe your competitive advantage. Focus on where you can differentiate yourself from your competitors. Include as your competition both public and private companies. Also think about companies, public and private, that may develop an interest in the future to compete in the market. Examples of how to do this are highlighting a unique methodology or using examples of satisfied past clients. Also, include barriers to entry and the company's competitive strategy, e.g. low-cost based, first to market, etc.

Business Model - How will you make money? Be specific. How will you generate revenue and profit? How will you acquire customers and how much will this cost?

Management Team - Don't sell yourself short. Include brief biographies about your team, which includes the company's management and board of directors. It is helpful to list the accomplishments, positions at previous companies, exit strategies used at those companies and education if applicable of your team.

Traction to Date - What have you achieved to date - Website, unique visitors, beta customers, partnerships, revenue? What are you proud of?

Attachment:- Assignment Files.rar