Explain the long tail phenomenon at netflix

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Reference no: EM132163469

1) Netflix, the one-time “dot-com” upstart managed to achieve scale economies despite the fact that it faced two massive rivals: Blockbuster, a name synonymous with home video rental, and Walmart, not just a large firm, Fortune One, the largest firm in the US ranked by revenues. In what ways did Netflix offer size advantages over these rivals?

2) Explain the long tail phenomenon at Netflix.

Reference no: EM132163469

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