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Explain the key concepts of media planning and buying

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Reference no: EM132446875

Question 1: Explain the key concepts of media planning and buying

Question 2: Identify the strengths and weaknesses of newspapers

Question 3: Describe the key factors that advertisers should know to make effective decisions about advertising in magazines

Question 4: Analyze why packaging is such an important advertising opportunity

Question 5: Discuss factors that advertisers should consider in making out-of-home media decisions

Question 6: Outline the factors that advertisers use to make decisions about using directory advertising

Reference no: EM132446875

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Explain the key concepts of media planning and buying : Question 1: Explain the key concepts of media planning and buying Question 2: Identify the strengths and weaknesses of newspapers
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