Explain the key components for this part of your marketing

Assignment Help Marketing Management

Reference no: EM133660600 , Length: word count:900

Marketing Management

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company's integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer.

Instructions

Complete this assignment using the Week 10 Assignment Template Marketing Plan Part C Download Week 10 Assignment Template Marketing Plan Part.

Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week10_Assignment.

Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).

Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.

Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course. Note: create and submit the video portion of the assignment in addition to the assignment template. Instructions are provided in both PDF and video format in the Required Resources section below.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support.

Learning outcome 1: Develop marketing strategies and plans related to a given product or service and target market.

SECTION 1:

1. Explain the key components for this part of your marketing plan, including how you will use the feedback you received on Part B of your marketing plan to make improvements.

SECTION 2:

TRADITIONAL PROMOTION

2. Describe the strategy for traditional promotion for the product or service and target market. (Include: content/message, platform [advertising, public relations, sales promotion], and timing.)

SECTION 3:
SOCIAL MEDIA PROMOTION

3a. Describe the strategy for social media promotion for the product or service and target market. Include: content/message, platform, and timing.

3b. Create a script and record a 30-45 second video to advertise your product or service as a social media influencer. The ad should reflect your social media strategy and should be focused on your target market(audience).

4. Describe the strategy for digital promotion for the product or service and target market. Include: content/message, platform, and timing.

SECTION 5:
Social Responsibility Or Cause-Related Marketing Strategy

5. Develop a social-responsibility or cause-related marketing strategy most relevant to the product or service and target market.

Reference no: EM133660600

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