Explain the inter-relation of the three tools that lead

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Reference no: EM133380010

Question: Using the example of the brokerage industry (discussed in lectures) or another example, explain, in depth, the three key tools that were used in constructing a positioning map? Be sure to explain the inter-relation of the three tools that lead to the creation of the positioning map. Why is this positioning map considered central to formulation of marketing strategy?

1. Determinant attributes (Interests of consumer)

2. Position of Brands

3. Position of target markets (ideal brand concept)

Reference no: EM133380010

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